Cancer Chicks

Cancer Chicks supports and empowers young women affected by severe illnesses. But they needed more backing to keep doing it.

Born from the moment every Cancer Chick reaches when they’re done being defined by a diagnosis and say FUCC IT. Visually and tonally arresting, the campaign got the public’s attention and shone a light on Cancer Chicks’ mission, while increasing brand recognition through the typographically lead use of CC.