Australian Retirement Trust Builds a Monster Brand

When ART's brand linkage between their newly formed monster ambassador ARTie was in need of strengthening, we created the superfund's biggest campaign to date to make their name and their monster inseparable.

We further developed the brand mascot, creating an audio identity of ARTie, an official brand sonic, and extended his personality with a 25+ animation suite, we literally intertwined the two. Spanning OOH, Social-first content, and Radio - ARTie was everywhere.