CommBank Breaks Gen Z’s Biggest Taboo: Money Talk

CommBank was struggling to connect to Gen Z, meanwhile, their financial literacy is the worst of any generation before. Armed with the understanding that Money is a bigger Taboo than their sex life or mental health, we sought to get Gen Z talking about money, in their language.

Here, our proactive idea 'Can We Talk About Money?' was born, a TikTok first series that tackled the taboo of Money talk and redefined financial education for Gen Z through an edu-taining format. Three episodes. Two influencer stars. One collaborative team that made an ecosystem of content to drive fame.