Virgin Turns Competitor's Complainers into Flying Fans

How can you persuade Gen Z and Millennial TikTok users who see flying as a chore that Virgin is different?

Put Virgin Australia’s ‘Wonderful’ brand platform to the ultimate test by transforming Australia’s biggest complainers into lovers of flying. This TikTok-first idea scored us a place in the Australian Cannes Young Lions Digital finals, where we finished as runners-up.