headspace Australia Reduces Youth Mental Health Stigma

Young people in Australia are still reluctant to get help for their mental health, with research showing that half feel there’s a stigma around seeking support. So headspace needed a way to cut through and earn the trust of young Australians.

Through a consultative creative process, we developed a national brand campaign, establishing headspace as a trusted voice that young people felt they could turn to not just in times of crisis, but in everyday life.