BIG W Takes On Fashion’s Fit Crisis

BIG W had just done an overhaul of their entire range because poor fits were driving customers away. So we were faced with the challenge of how to reappraise their clothing range, and above all let them know, if it's from BIG W - it fits.

We developed a campaign that considered the genuine outfit painpoints for women and highlighted them to position BIG W as their ally to a good fit.