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Socceroos: Forever Golden
Agency
M+C Saatchi
Date
June 2025
Creative Team
Laura Murphy, Claire Kirby, Jake Rowland
Amy Morrison, Dan Borghesi
With the 2026 Football World Cup qualifications approaching, the Socceroos needed a new brand platform to stand on as they made their 6th consecutive qualification.
So we flipped one of the team’s biggest criticisms, that they’ll never be as good as the “golden generation” into a rallying cry that immortalises the golden moments of our past, present and future, with: Forever Golden.
We launched with an enduring design system, bold new word mark, 60" film, and a suite of OOH. We added additional value with BTS Socials to help invite further engagement with fans, old and new.
