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CommBank: Can We Talk About Money?
Date
Jan 2025
Agency
M+C Saatchi
Creative Team
Laura Murphy, Avani Maan
Results
22+ Million views | ~3000% uplift in engagement | Best performing social content CommBank has ever made | "Why am I actually enjoying these ads" - real comment, 1.5K likes
CommBank was struggling to connect to Gen Z, meanwhile, their financial literacy is the worst of any generation before. Armed with the understanding that Money is a bigger Taboo than their sex life or mental health, we sought to get Gen Z talking about money, in their language.
Here, our proactive idea 'Can We Talk About Money?' was born, a TikTok first series that tackled the taboo of Money talk and redefined financial education for Gen Z through an edu-taining format. Three episodes. Two influencer stars. One collaborative team that made an ecosystem of content to drive fame.
