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Virgin Turns Competitor's Complainers into Flying Fans

Award

Cannes Young Lions National Silver

Team Members

Laura Murphy, Abby Clark

Date

2024

How can you persuade Gen Z and Millennial TikTok users who see flying as a chore that Virgin is different?

Put Virgin Australia’s ‘Wonderful’ brand platform to the ultimate test by transforming Australia’s biggest complainers into lovers of flying. This TikTok-first idea scored us a place in the Australian Cannes Young Lions Digital finals, where we finished as runners-up.

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