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AWARD School
Award
Top 10
Date
2022
Awarded Top 10, with creative ideas that span from colour-changing dog poop bags, to boomer-proof investing.
Windex
Prop: For the cleanest glass
carsales.com
Proposition: There's a used car for every driver Insight: It is used car's imperfections/quirks that make them feel special to owners Idea: Match people's imperfections with car's imperfections
IKEA Buyback
Proposition: Give your furniture a second life Insight: When furniture is thrown away, their purpose no longer exists.
Heaps Normal
Proposition: Beer without the consequences Insight: Australian's have an idealisation of excessive drinking behaviour Idea: Embed Heaps Normal and its benefits into this culture through an iconic drinking song
Tourism NZ
Proposition: Winter's different in New Zealand
HCF Pet Insurance
Prop: Pets, they're part of the family too.
Nicorette
Prop: Nicorette helps you break your habit
squarespace
Proposition: Don't just dream it, build a website
Taronga Zoo
Prop: Every ticket to Taronga Zoo helps animals in the wild.
Innovation
Thematically linked to springboard: Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?
