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Aussies Get Their Booie On at Woolworths
Client
Booie Beauty & Woolworths
Agency
M+C Saatchi
Date
December 2025
Results
9.5M Views
436.2k engagements
Outperformed monthly sales goals in the first week
Comedian Celeste Barber's makeup line Booie Beauty was dancing onto the shelves at Woolworths, and we needed to announce the arrival with style.
We got Aussies to 'Get Their Booie On' with an absurd, choreographed film that showcased the mood-boosting power of Booie Beauty.
Then we cemented it as the freshest new arrival with OOH that spoofed beauty and food tropes.
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