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Australian Retirement Trust

Date

Feb 2025

Agency

M+C Saatchi

Creative Team

Laura Murphy, Xavier Lynch

Results

More-than-doubled TikTok CTR | 197x ROAS on OOH spend | YouTube completion rates spiking 1.28x

When ART's brand linkage between their newly formed monster ambassador ARTie was in need of strengthening, we created the superfund's biggest campaign to date to make their name and their monster inseparable.

We developed the audio identity of ARTie, an official brand sonic, and extended his personality with a 25+ animation suite, we literally intertwined the two. Spanning OOH, Social-first content, and Radio - ARTie was everywhere.

We created 30 unique 3D animations of the brand's mascot, ARTie.

We used our new suite of animations to create a series of bespoke contextual DOOH

Hero social film that used monster energy to bring together the ART name and monster roar.

On of 11 social films that brings super to life in key moments in Aussies lives.

On of 11 social films that brings super to life in key moments in Aussies lives. Including your first day of work.

On of 11 social films that brings super to life in key moments in Aussies lives. Including Tax Time.

On of 11 social films that brings super to life in key moments in Aussies lives. Including when considering a life partner.

In the lead up to the first F1 race since Lewis Hamilton joined Ferrari, we took over contexual OOH near the Australian Gran Prix, to remind people of the other monster switch they should be thinking about - their super.

In the lead up to the Australian F1 Grand Prix we made the powerful roar of Artie and the ART name inseparable

Screenshot 2025-07-18 at 4.36.24 pm

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