COMMBANK BREAKS GEN Z'S
BIGGEST TABOO 'Money Talk'
CommBank was struggling to connect to Gen Z, meanwhile, their financial literacy is the worst of any generation before.
Armed with the understanding that Money is a bigger Taboo than their sex life or mental health, we sought to get Gen Z talking about money, in their language.
Here, our proactive idea 'Can We Talk About Money?' was born.
A TikTok first series that tackled the taboo of Money talk and redefined financial education for Gen Z through an edu-taining ecosystem of content to drive fame.
AGENCY: M+C SAATCHI
DATE: 2025
We co-wrote three episodes with content creators Nick White and Tilly Oddy-Black to authentically capture their audiences.
13%
Increase in top-of-mind awareness
(7.5x industry standard)
16%
​
Increase in comfort talking about money
20%+
Increase in Brand Favourability
(7.3x industry standard)
#1
Best performing social content from CommBank
30M+
​
Engagements
ECOSYSTEM OF CONTENT
EPISODES
Each episode focused on a key financial learning so we created supporting short-form 'money lessons' that used popular trends to house more explicit financial learnings.
"why am I lowkey enjoying these ads"
- real comment, 1.2k likes
So successful we were renewed for Season 2...
