THE SOCCEROOS DISPUTE
THE END OF THE ‘Golden Generation'
With the 2026 Football World Cup qualifications approaching, the Socceroos needed a new brand platform to stand on as they made their 6th consecutive qualification.
So we flipped one of the team’s biggest criticisms, that they’ll never be as good as the “golden generation” into a rallying cry that immortalises the golden moments of our past, present and future, with: Forever Golden.
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AGENCY: M+C SAATCHI
DATE: 2025
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We launched with an enduring design system, bold new word mark, that was as evolving as the team itself.
Campaign launched alongside World Cup qualification results
+38% AWARENESS
+19% SOCCEROOS FANS
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We added additional value with BTS Socials to help invite further engagement with fans, old and new.
We lauched with a 60" hero film
Fun fact:
We didn't have enough budget for a VO artist so we got footy fans to do it for free (including yours truly)
We created a giant Tifo flag for the 2026 World Cup where fans have left their messages all over the flag to be raised during the Socceroos games.