THE SOCCEROOS DISPUTE
THE END OF THE ‘Golden Generation'

With the 2026 Football World Cup qualifications approaching, the Socceroos needed a new brand platform to stand on as they made their 6th consecutive qualification.

So we flipped one of the team’s biggest criticisms, that they’ll never be as good as the “golden generation” into a rallying cry that immortalises the golden moments of our past, present and future, with: Forever Golden.

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We created an enduring design system and bold new word mark, launching with a 60" hero film, and captivating OOH. 

Fun fact:
We didn't have enough budget for a VO artist so we got footy fans to do it for free (including yours truly)